Welcome to Pharr

A Family of Companies

We are a unique, family-owned group of companies with a clear commitment to innovation, demonstrated excellence across industries, community involvement and diverse corporate offerings.

A Tradition of Innovation

The greatest discoveries are made by those who can see what others haven’t: those willing to look far ahead, try a new way, embrace a bold idea.

We believe in big discoveries. And we believe in the big values that make innovative discoveries possible. Prioritizing relationships. Valuing people. Serving our clients better and faster and more reliably than anyone else.

It’s how Pharr sets course for the future. Innovation, fueled by strong family roots, will define our focus and drive our successes.

What’s New at Pharr

Christmas Town U.S.A. Lights Up

Christmas Town U.S.A. is officially aglow for the Season! Roughly 200 people gathered at the Pharr Family YMCA in McAdenville for the 18th annual Tree Lighting Ceremony on November 30th.

McAdenville Named One of the Top 9 Best Christmas Vacation Destinations in the US

McAdenville, NC and Christmas Town U.S.A. were named one of the top 9 best Christmas Vacation Destinations in the United States by Trips to Discover.

Pharr Welcomes Jason Surrat

Phenix Flooring announced today that Jason Surratt has been hired as Senior Vice President of Product and Design. Surratt will be responsible for creating and leading the overall product strategy for Phenix’s flooring business.

A Commitment to Community

Christmas Town U.S.A. ® 2018

A record number of lights and visitors made this year’s Christmas Town, U.S.A.® in McAdenville, North Carolina an overwhelming success…

United Way Make a Difference Day

Make A Difference Day is the most encompassing national day of helping others – a celebration of neighbors helping neighbors…

St. Jude’s Research Hospital

Strand Hospitality has teamed up with St. Jude Children’s Research Hospital, raising money to help find cures for children with cancer and other life-threatening illnesses…