What’s New at Pharr

Explore the latest happenings, news, upcoming events and more!

Marriott SpringHill Suites Receives Blue Community Certification

Recent News

The Marriott SpringHill Suites in New Smyrna Beach will be honored for its continued sustainability efforts at an upcoming celebration at 7 p.m. on Wednesday, October 2, 2019. A no-host cocktail hour will begin at 6 p.m. The event will take place at the Brannon Center, located at 105 S. Riverside Drive in New Smyrna Beach. Media and the general public are invited to attend.

SpringHill Suites recently received the “Blue Community Certification for Hotels & Resorts” from the Blue Community Consortium. The Blue Community Consortium seeks to protect oceans, coastal habitats, and marine environment in Florida through implementing sustainable tourism strategies. The group’s strategies were developed in conjunction with the Walt Disney Animal, Science, and Environment Team and the One Planet Living framework.

SpringHill Suites in New Smyrna Beach is now the highest-ranking hotel in Florida within the Blue Community group. The hotel is an industry leader in community involvement, building disaster reduction, waste management, and planetary boundaries. Out of the 17 categories measured for the certification, SpringHill Suites scored as an advanced or industry leader in all but one.

Jamie Dudley, the regional director of operations for Strand Hospitality Services/SpringHill Suites, said the hotel has implemented a number of sustainable practices, such as eliminating plastic straws and sponsoring staff and community beach clean-ups.

“Springhill Suites by Marriott is dedicated to the concept of sustainability for several reasons. First and foremost, the “local culture” of New Smyrna Beach shares our corporate vision of environmental responsibility. Our efforts to create a sustainable earth is a concept that allows us to propel into the future with a clear conscious and a sense of accountability to nature. The changes we make at our properties, including making good choices and being a good example for our community, will influence our guests to make environmentally friendly choices. We are truly honored to be an industry leader in Florida for the Blue Community,” said Dudley.

About the New Smyrna Beach Area The New Smyrna Beach area includes the communities of New Smyrna Beach, Edgewater, Oak Hill, Osteen and Port Orange in east Central Florida. New Smyrna Beach is an eclectic mix of old and new; of subtle sophistication and bohemian soul that is as “real” as Florida gets. It occupies a notable place in history as the second oldest city in Florida, site of the largest single attempt at British colonization in the new world. In 2018, New Smyrna Beach celebrated its 250th birthday. The city’s barrier island is recognized worldwide for its incredible surf with Surfer magazine recently touting it one of the “Best Surf Towns in America” and National Geographic magazine including it in its “World’s Top 20 Surf Towns”. Accommodations range from charming bed and breakfast inns to family-size condominium units and oceanfront hotels. Natural attractions include 17 miles of sandy beaches from Ponce de Leon Inlet to Canaveral National Seashore and North America’s most diverse estuary – the Indian River Lagoon. Two distinct downtowns along Flagler Avenue and Canal Street and connected via the Waterfront Loop welcome visitors with independent restaurants, unique shops, artisanal coffee shops and art galleries.

More News

Print Articles and Press Releases

Pharr CEO Honored with ‘Spirit of the Carolinas’ Award

Bill Carstarphen, CEO of Pharr USA, is by nature a soft-spoken man who chooses his words carefully. But when he speaks about the influence of his father, the late Joseph “Bip” Carstarphen, and of his grandfather, the late William J. Pharr, not just on his life but on the village of McAdenville, a quiet passion fills his voice.

Phenix Flooring Hires New Marketing Manager – Cristy Ponder

Phenix Flooring, a Pharr family company,  is excited to announce the addition of Cristy Ponder as marketing manager. Ponder will be supporting the execution and implementation of brand strategy through marketing initiatives such as product launches, major tradeshows, sales promotions, public relations, social content creation and website updates.

Pharr Honored at Business of Manufacturing Awards

Pharr a family of companies and leader in manufacturing, recently won the ‘Visionary Leadership Award’ at the Charlotte Business Journal’s 2019 Business of Manufacturing Awards. The Business of Manufacturing Awards program honors Charlotte-area manufacturers and leaders in five areas of production excellence, including leadership, supply chain, technology and operations.

Pharr Envisioned a Diversified Future, from Textile Manufacturing to Real Estate Holdings

The leadership of Gaston County’s Pharr Yarns envisioned a better future when business conditions were not promising. Now known simply as Pharr, it is a holding company for a diversified collection of family businesses that includes yarns for performance apparel, carpet manufacturing, commercial real estate development and hospitality management

Strand Hospitality Continues to Grow

Ground preparations begin soon for two new Strand Hospitality development projects in North Carolina. The Home2 Suites by Hilton in Belmont, NC is scheduled to break ground in mid-to-late August. Due to this hotel’s unique location and association with Belmont Abbey College, the project will include custom features and upgrades similar to those found at the Hampton Inn Charlotte-Belmont at Montcross, which is under the same ownership.

Pharr Recognized at Annual NCDOL Safety Awards

The N.C. Department of Labor recognized area employers and employees at the agency’s annual safety awards banquet in Gastonia on Tuesday. The awards honor the on-the-job safety achievements of each recipient during 2018.

Pharr Hosts President of National Council of Textile Organization

The National Council of Textile Organizations (NCTO) President and CEO, Kim Glas, toured Pharr and presented a policy update at the Pharr Showroom in McAdenville, N.C., on Thursday, May 16, 2019.

Phenix Flooring Host First Design Council

Phenix Flooring, a Pharr Family Company, hosts first Design Council! Nine selected designers spent three days with the Phenix product development, marketing and leadership teams discussing home, product and consumer trends, listening to industry experts and providing perspective and feedback on in-progress Phenix product designs.

New Bakery Now Open

Kathy Ramsey grew up across the street from what is now Floyd and Blackie’s Bakery in Downtown McAdenville. Just like the Cramerton coffee shop, the new bakery will adhere to the same mission statement, a statement which emphasizes God, family, and community.

Are You Smarter Than a Gaston County 5th Grader?

Pharr sponsored “Are You Smarter than a Gaston County 5th Grader” and placed 3rd out of 18 teams on 2/7/19.

New Phenix Flooring Inspired by Bridal Dresses at TISE 2019

Since 2006, Phenix Flooring has strived to create only the best residential carpet. The company’s products are known for beauty, durability, and quality. But have you ever wondered where the inspiration behind the company’s designs come from?

Christmas Town U.S.A. Lights Up

It’s our hope that you will come back and enjoy the lights with your friends and family as much as you can and as much as you would like over the next 26 days. once you ride through or walk through the Christmas lights, you are always left with a sense of renewal and hope, and thankful for the wonder of Christmas that has an undeniable power to always lift the human spirit. – Bill Carstarphen, Pharr CEO

McAdenville Named One of the Top 9 Best Christmas Vacation Destinations in the US

McAdenville, NC and Christmas Town U.S.A. were named one of the top 9 best Christmas Vacation Destinations in the United States by Trips to Discover.

Pharr Featured in Gaston Lifestyle Magazine

Pharr, a Family of Companies was featured in Gaston Lifestyles Magazine as a company that is vital to Gaston County’s economic success.

Belle Boutique Grand Opens in Mcadenville

A new shopping destination, Belle Boutique, is opening at 109 Main Street in downtown McAdenville, on Saturday, June 2. Belle Boutique joins recent new businesses, including William Henry Salon, McAdenville Table & Market…

Phenix at Surfaces 2018

Phenix delivers another incomparable show experience at this year’s International Surfaces Event. The International Surfaces Event is held annually at Mandalay Bay in Las Vegas, Nevada.

Reconnecting with the River

The Town of McAdenville and Pharr A Family of Companies, together with The Catawba Land Conservancy, are pleased to announce the creation of a riverfront park and trail network along the South Fork River and downtown McAdenville.

Are You Smarter then a 5th Grader?

Pharr A Family of Companies participated in Gaston County Schools “Are You Smarter Than a 5th Grader?” competition in January where Pharr associates competed with  5th graders to correctly answer trivia questions related to their school subjects.

Table + Market Grand Opening

Owners Jim and John Bailey along with both the Montcross Area Chamber of Commerce and the Gaston Regional Chamber of Commerce celebrated the grand opening and ribbon cutting of The McAdenville Table & Market on January 16, 2018!

Make A Difference Day

Make A Difference Day is the most encompassing national day of helping others — a celebration of neighbors helping neighbors. Make A Difference Day is an annual event that takes place on the fourth Saturday of every October.

115 Main Gifts + Provisions

Downtown McAdenville continues to grow, now with the addition of 115 Main Gifts & Provisions, an upscale retail boutique located in the heart of the downtown district.

Strand Opens SpringHill Suites, New Smyrna Beach

Sunshine and summertime were in the forefront of guests’ minds last week at the SpringHill Suites in New Smyrna Beach, Fla. as the hotel celebrated its grand opening with a beach themed cocktail reception Tuesday evening.

Gaston Girls on the Run 5K

Pharr A Family of Companies sponsored the third annual “Let the Good Times Run” gala event to benefit Girls on the Run Gaston County. Proceeds raised help to ensure that nearly 60 percent of girls served by Girls on the Run.

Strand Acquires Two Kinston Properties

Strand Hospitality Services, a leading provider of hospitality operations, consulting and advisory services, recently announced that it has assumed management of the Hampton Inn-Kinston and the Holiday Inn Express-Kinston.


Interactive Media Stories from the Pharr Family of Brands

Strand Hospitality Management Celebrates 50 Years


Did you know that Strand Hospitality is celebrating 50 years of service this year? Pharr will be helping them celebrate all year long on this big accomplishment. Check out this interview by Glenn Haussman, friend and host of No Vacancy News, with Strand President, John Pharr, and SVP, Andrew Pace on this milestone and what Strand has done to be successful and continue to be successful for years to come!

Mark Clayton and Jason Surratt Discuss Phenix’s Bold New Styling for 2019


Learn about Phenix Flooring’s bold new stylings from 2019 from Mark Clayton, President and Jason Surratt, VP of Design

Pharr Brand Startegy 2018


Learn about the recent evolution of Pharr’s branding in a conversation with Pharr President and CEO Bill Carstarphen.

Pharr Merges with Phenix Flooring


Bill Carstarphen, CEO of Pharr Yarns; Mark Clayton, President of Phenix; and Rich Pattinson, President of Pharr Yarns, discuss the merger between Phenix Carpet and Pharr Yarns.

Pharr Fibers and Yarns Turns 75


A brief history celebrating the 75+ years of Pharr Fibers and Yarns, and goals for future growth.